I lead marketing
that moves audiences
and business.
Creative leadership, audience growth, and commercialization. Across Mexico, LATAM, and the US, I have led major launches, multiplatform campaigns, and operational change tied directly to subscriptions, retention, monetization, and brand growth.
4 launches that changed the business.
High-visibility launches, audience and revenue outcomes, and operational transformation that improves how marketing performs at scale. Each project below tied creative directly to commercial result.
La Casa de los Famosos México
Built the launch structure, content offer, and commercialization strategy for a company-priority title. Season 3 set platform records across hours, votes, audience reach, and advertiser value.
ViX Micro
Shaped a product-facing launch combining PR, CRM, OOH, social, creators, and paid media around a new vertical micro-drama format.
Mundial ViX
Commercial strategy behind ViX's World Cup pass. Tiered pricing, cross-channel promo, and retail integration tied a premium moment to subscriber acquisition.
redesigned at scale.
AI & Adobe
Led the first phase of a workflow redesign using Workfront, AEM, and AI-enabled creative tools. Governance, asset reuse, and production speed at scale.
Creative enough to shape the work.
Strategic enough to grow the business.
Creative decisions, measurable outcomes.
I connect creative choices to subscriptions, retention, monetization, and audience growth. The brief and the business case are the same document.
Built for complexity.
I am most effective in complex, high-visibility environments where launches require coordination across content, sales, platform, PR, media, and operations.
Structure is an accelerant.
I care about structure as much as execution. Great work needs a system behind it to scale. Process is how creative holds up under pressure.
Calm, collaborative, high-standards.
I create momentum by giving teams clarity, not confusion. My leadership style prioritizes direction and trust over activity for its own sake.
Retail, consumer, media, automotive, and platform growth.
Category exposure includes major tentpole events such as the FIFA World Cup and NFL campaigns, alongside long-running brand work across retail, consumer, financial services, automotive, and streaming.